ROB JONAS NAMED CEO OF P-MRC DATA

Data Industry Executive To Lead Data Company Powering The Music and Entertainment Industries

LOS ANGELES – July 21, 2021 – P-MRC Data, a leading source for global music and entertainment consumption data, behavior and trends powering the Billboard and Rolling Stone charts, today announced Rob Jonas as its incoming Chief Executive Officer. Jonas will lead the joint venture formed in October 2020 between Penske Media Corporation (PMC) and MRC, which is comprised of MRC Data (formerly Nielsen Music), Alpha Data and Variety Business Intelligence. 

Jonas joins the company, which serves more than 750 of the leading brands in media and entertainment, at the Los Angeles headquarters. In this role, Jonas will be responsible for unifying and expanding the portfolio of data products, creating increased value for both existing and new customers and partners, and expanding P-MRC Data’s role as a leading, independent data company for the music and entertainment industries.

“Rob brings strength as an operator in high-growth organizations and has a proven track record of scaling product and customer centric businesses, he is highly entrepreneurial and innovative, and will be a tremendous asset as we look to grow and fully optimize the business,” said PMC CEO Jay Penske and MRC Co-CEO’s Asif Satchu and Modi Wiczyk. 

“Rich and accurate data is the indispensable enabler for decision making and growth in this and every industry, and in combination with systemic changes in how we consume music, TV, film and other forms of entertainment, P-MRC Data is uniquely positioned. I am honored to bring my experience to this team and to partner with industry innovators PMC and MRC,” said Jonas.

Jonas has a history of transforming and scaling businesses as an entrepreneurial leader in the tech industry. He most recently served as Chief Revenue Officer (CRO) at enterprise data company Foursquare, where he was responsible for all sales, partnerships, business development and international markets across the company’s complete product portfolio. In March 2020, he joined Foursquare through a merger with Factual, an industry innovator in geospatial data, where he held the same role, and subsequently spent 12 months completing integration of the go-to-market teams. Previous roles demonstrate an extensive background in high growth technology companies, having worked as Global CRO at PubMatic, Vice President and Managing Director of EMEA at InMobi and Director of Strategic Partnerships at Google in Europe, as well as various commercial and technical roles with Yahoo!, idealab! and IBM. Originally from the UK, he now resides in Los Angeles, California with his wife and two dogs.

 P-MRC DATA IS COMPRISED OF: 

• MRC Data, a leading global provider of data and analytics to the entertainment and music industry and consumers, established in 2019 through the acquisition of Nielsen Music. MRC Data services all digital service providers (DSPs), labels, airplay, and music retailers. MRC Data is the exclusive data provider to the Billboard charts, which first launched in 1940 and is one of the most complete and well-respected databases of charts across all music genres. MRC Data products include Music Connect, Broadcast Data Systems (BDS) and Music360, which collectively capture a respected and robust dataset and insights related to music sales, performance, and artist activity. MRC Data recently unveiled its global Music Connect product, which powers the Global Billboard Charts. 
• Alpha Data, formerly known as BuzzAngle, a premiere music-analytics tool and daily-reporting service. Alpha Data+, the subscription tool and service, is widely used by the music industry for its daily, of-the-moment charts, powerful filter sets and global enterprise data solutions. Alpha Data powers the Rolling Stone charts, which launched in July 2019. Alpha Data recently announced a forthcoming cloud application to enhance user experience with lightning-fast feeds.     
• Variety Business Intelligence (VBI), the entertainment industry’s premiere metadata provider for filmed content across the globe. VBI includes Variety Insight, the leading entertainment research and information platform, and Vscore, a familiarity and appeal metric. VBI also recently launched an effort to expand its capture of Diversity, Equity and Inclusion metadata for the entertainment industry. VBI was created when Varietyacquired TVtracker, the leading research and data solution in the TV industry in 2011.   

About Penske Media
Penske Media Corporation (PMC) is a leading independent global media and information services company whose award-winning content attracts a passionate monthly audience of more than 310 million. Since 2004, PMC has been a pioneer in digital media and a platform innovator, reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Deadline, Variety, Rolling Stone, SXSW, The Hollywood Reporter, Billboard, WWD, SHE Media, Robb Report, Sportico, BGR, ARTnews, Art in America, Fairchild Media, Spy.com, among many others. PMC’s journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth, and courage. Headquartered in New York and Los Angeles with additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for good. To learn more about PMC, our 2% Foundation, and our portfolio of brands, please visit: http://www.pmc.com/.

About MRC
MRC is a diversified global entertainment company with divisions including Television, Live & Alternative, Film, and Non-Fiction, as well as joint ventures in data and publishing. MRC Television is the largest and most award-winning independent TV studio in North America. MRC Live & Alternative is the largest producer and proprietor of live-event entertainment programming broadcasts worldwide. MRC Film and Non-Fiction source, develop, finance, and produce critically-acclaimed films, docuseries and feature documentaries. MRC and PMC have formed a publishing joint venture and a strategic content partnership with brands The Hollywood Reporter, Variety, Billboard, Rolling Stone, Vibe and Music Business Worldwide. MRC and PMC’s data venture brings together MRC Data, Alpha Data and Variety Business Intelligence. MRC owns a majority stake in Civic Center Media, A-Major Media and has minority investments in A24, Fulwell 73, Sugar23 and T-Street. For more information please visit: www.mrcentertainment.com.