LOS ANGELES – September 12, 2021 – Diversified global entertainment company MRC today announced that Adam Stotsky has been named President of its Live & Alternative division. MRC Live & Alternative encompasses the largest portfolio of live televised entertainment events, bringing together the most influential artists and entertainers to audiences globally. Stotsky will report to MRC CEOs and Co-Founders, Modi Wiczyk and Asif Satchu.
“Adam is well positioned to lead MRC Live & Alternative as we go through a period of rapid growth and innovation. He brings a wealth of experience in the space and a reputation for building iconic brands and franchises,” said Wiczyk and Satchu.
“It’s an honor to be joining MRC, who have built a reputation for many industry firsts in our business. I am looking forward to building on the company's culture of innovation with the team across our legendary roster of programs and developing new live and alternative formats,” said Stotsky
MRC Live & Alternative recently announced it will produce the “Academy of Country Music Awards,” the first major awards show on streaming, partnering with the Academy of Country Music and Amazon Prime Video. MRC Live & Alternative is working with award-winning producer Jesse Collins who was named showrunner of the upcoming “American Music Awards,” the world’s largest fan-voted awards show, which returns to ABC live on Sunday, November 21. The division is in pre-production for the 50th anniversary show of it’s top-rated “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest,” also on ABC, and the “Streamy Awards” for YouTube.
Stotsky brings more than 25 years of experience and a history of connecting consumers with brands, driving profitable business growth and delivering innovative solutions in entertainment, media and marketing. A 19-year veteran of NBCUniversal, Stotsky served as Global President of E! Entertainment (2014-2019), President of Esquire Network (2012-2017), Chief Marketing Officer of NBC Entertainment (2008-2011) and EVP Global Marketing of SYFY (2001-2008). Under his leadership, all four brands experienced significant growth in consumption, revenues and profits through the creation, marketing and distribution of breakthrough content including notable programs like “Keeping Up with the Kardashians,” “Live from the Red Carpet,” “The People’s Choice Awards,” “The Voice,” “Late Night with Jimmy Fallon,” “Total Divas,” “American Ninja Warrior,” “Friday Night Tykes,” and “Knife Fight.” Prior to NBCUniversal, Stotsky held roles at Discovery Communications and Fallon Worldwide. He is the former Co-Chairman of the media trade association PROMAX and immediate past Chair/Board member of The Brawerman School in Los Angeles, CA, where he, his wife and two teenage sons currently reside.
ABOUT MRC LIVE & ALTERNATIVE
MRC Live & Alternative is the world's largest producer and proprietor of televised live event entertainment programming with the "Academy of Country Music Awards," "American Music Awards," "Billboard Music Awards," "Golden Globe Awards," "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest" and the “Streamy Awards.” MRC Live & Alternative owns one of the world's most extensive and unique entertainment archive libraries with more than 60 years of award-winning shows, historic programs, specials, performances and legendary programming. For more information please visit: www.mrcentertainment.com.
MRC is a diversified global entertainment company which develops, finances and produces some of the world’s most iconic, award-winning and prestigious series, films, documentaries and live event programming and operates joint ventures in data and publishing. MRC is comprised of four content divisions: MRC Television, the largest and most award-winning independent television studio in North America; MRC Live & Alternative, the biggest proprietor of live-event entertainment programming broadcasts globally; MRC Film, known for its high-quality distinctive films, its specialty labels and investments in major studio films; and MRC Non-Fiction, known for working with a diverse group of artists to produce feature documentaries and docuseries. MRC and Penske Media Company (PMC) operate a publishing joint venture and strategic content partnership with brands The Hollywood Reporter, Variety, Billboard, Rolling Stone, Vibe and Music Business Worldwide. MRC and PMC’s joint data venture brings together MRC Data, Alpha Data and Variety Business Intelligence. MRC owns a majority stake in Civic Center Media, A-Major Media and has minority investments in A24, Fulwell 73, Sugar23 and T-Street. For more information please visit: www.mrcentertainment.com.